‘lo’
In August 1964, the RAND Corporation published ‘On Distributed Communications’. Less than two years on from the Cuban Missile Crisis, the paper proposed a decentralized and distributed communication system resilient enough to survive a nuclear strike.
Leonard Kleinrock and Charley Kline were UCLA academics who ran with the RAND proposal. Late night on October 29th 1969, they made first contact — a UCLA computer talking to another at the Stanford Research Institute.
The message was only two letters long — ‘lo’ — the connection crashing before the word ‘login’ even got through.
It changed the world, that first message birthing the ARPA Network, or ARPANET — ARPANET evolving into today’s internet.
Centralized social media
ARPANET broke the mould, able to operate on the edge and thrive without a center.
Paradoxically, that’s not how modern social media works today.
The social media giants are centralized, hoarding petabytes of our personal data — driving data breaches, bias and billions in ad revenue at our expense.
It’s free because you’re the product, you’re the merch.
Decentralized social media
Imagine social media where people aren’t products to be datamined, but creators in control of their content.
That’s the world allgram’s building — a decentralized social network etched into the blockchain, data flowing free and secure from the corporations and algo oligarchs.
By storing every post, profile and message across a tamper-proof distributed ledger, we empower billions to connect without compromise. No more data silos, no surveillance capitalism — just pure, user-owned expression.
Decentralization is mission-critical to human freedom
In delivering superior privacy and security, decentralization shifts the balance of power in favor of the user.
As such, there are five key reasons why decentralized social media is mission-critical to human freedom:
- User ownership and control of personal data.
- Elimination of single points of failure.
- Built-in encryption and end-to-end privacy.
- Resistance to censorship and secure expression.
- Reduced risk of mass data breaches.
These aren’t fringe benefits — they’re allgram’s core value proposition, the twist in our corporate DNA.
User ownership and control of personal data
With centralized platforms, your data’s a commodity harvested, sold and weaponized without explicit consent (although technically, that’s why we tick that permissions box when we sign up).
Decentralization hands the keys back to you — blockchain ensures you own your profiles, posts and connections, with granular controls over who sees what. This sovereignty slashes unauthorized sharing risks by design.
Elimination of single points of failure
Centralized servers are hacker magnets, where one breach can compromise everything. Think the Instagram hack in 2025, Twitter 2022, LinkedIn and Facebook in 2021, Sina Weibo 2020, Yahoo 2013 and 2014, MySpace, Tumblr, VK — billions compromised by centralized data vaults that put us all at risk.
Decentralized networks, however, distribute data across thousands of nodes, making compromise exponentially harder. Blockchain’s immutability adds a forensic layer, transparently logging every access attempt.
Built-in encryption and end-to-end privacy
Decentralization mandates cryptographic protocols from the ground up – our end-to-end, triple encryption (E2EE) ensures only you and your recipients decrypt content, with no intermediary skimming.
Ultimately, blockchain verifies identities without revealing them, securing your privacy and putting you in control.
Resistance to censorship and secure expression
Centralized social media helps governments and corporations squeeze expression. Appearing before Congress in August 2024, for example, Mark Zuckerberg said the US government “repeatedly pressured” Facebook for months to take down “certain COVID-19 content including humor and satire.”
Decentralization disperses content across nodes, making suppression futile. This protects your voice and opinion, turning social media into a bastion of unfiltered truth – a digital First Amendment for the globe.
Reduced risk of mass data breaches
With decentralization, data breaches become surgical strikes at best, irrelevant at worst. Federated learning and zero-knowledge proofs let models improve without raw data aggregation, minimizing exposure while enhancing collective security.
Think back again to 2018, when the Cambridge Analytica scandal siphoned 87 million Facebook profiles for manipulation…
The (r)evolution’s here
Early adopters are flocking, the market’s ready — searches for decentralized social media surging 145% in the past 5 years.
Goldman Sachs estimates the market for social media, creator economy and Web3 will eclipse $250 billion by 2030 — yet 95% is still locked in dying, centralized dinosaurs with the asteroid on its way.
Privacy’s your birthright, not a perk. That’s why we don’t harvest, pimp or profile your data.
Our mission? To define the next cycle in social media.
This is the inflection point.
The future’s decentralized.
Postscript: War and peace
The RAND Corporation published ‘On Distributed Communications’ over half-a-century ago.
Social media’s broken. You know it, we know it and they know it too.
If decentralized networks can survive in time of war, shouldn’t we apply them in time of peace?
